Additional Services

Transcreation and Cultural Adaptation

In order to receive optimum results from a translation of creative material, a pre-step of transcreation and cultural adaptation may be required. This step can help creative materials that have better acceptance resulting in potential higher sales and proper company image. In addition to having text reviewed, graphics or photographs may be examined to eliminate anything that might be offensive. Material suggested for this service includes:

  • product names, logos and packaging
  • marketing and advertising campaigns
  • brochures and annual reports
  • training material
  • presentations
  • e-learning, external and internal website text
  • software localization of strings, GUI, and help files
  • trade show handouts and booths
  • business meetings and employee training

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